The App

Mattr allows you to build a more complete view of your social media audience through a comprehensive set of segmentation, comparison monitoring, and visualization tools. Explore your Features to learn more.

Audience Personality Segments

Decide how you want to look at your audience, based on our Unique Personality Type Analysis and demographics.

Persona Builder

Combine Personality Traits and Demographics information to create Audience Personas that make sense for your business.

Engagement Response by Persona

Which of your social media activities are attaching the audience engagement you're looking for? See a segmented report on a per-post basis.

Social Brand Benchmarking

See how your brand's audience compares to that of your competition, or your industry. Choose what you want to compare and then view the comparision

Sentiment Variance

Knowing that your audience is 'upbeat' just isn't enough. You need to know if they're more upbeat about your brand than they are about other things.